Ceylinco Life has announced a return to its much-loved ‘family vacation’ theme to reward the winners of the next edition of the company’s ‘Family Savari’ mega promotion with the diminishing concerns about COVID-19, and has unveiled a new prize scheme that includes hotel stays for the top tier winners.
However, in a continuing acknowledgement of the economic pressures on the populace, the country’s life insurance market leader said it will continue to present attractive cash prizes and valuable supermarket shopping vouchers to the majority of winners in ‘Family Savari 16.’
A total of 1,155 policyholders will be selected at five draws that will take place between December 2022 and August 2023 for this edition of the promotion. At each draw, three policyholder families will each win a full-board vacation at top-notch hotels rated ‘Premier’ while another three families will each win a vacation package at hotels in the ‘Deluxe’ category, the Company said. Additionally, five policyholders will win cash prizes of Rs 100,000 each, another 20 policyholders Rs 50,000 each, and a third set of 50 policyholders will be rewarded with Rs 25,000 each. Furthermore, 150 policyholders will walk away with supermarket shopping vouchers worth Rs 10,000 each, at every draw.
In total, Ceylinco Life will have, at the culmination of ‘Family Savari 16,’ presented 30 family vacations, Rs 13.75 million in cash prizes and supermarket vouchers to the value of Rs 7.5 million, ensuring there is no diminution in the value of the prize purse.
Commenting on the launch of the new ‘Family Savari’ edition, Ceylinco Life’s General Manager – Marketing Mr Samitha Hemachandra said: “We are delighted to put the ‘Savari’ back in ‘Family Savari’ after a two-year hiatus. The promotion has always been about creating opportunities for families to relax and spend quality time together. We know that this is becoming difficult to do for many people due to the economic situation, and felt it is time to revert to the family vacations theme that will also help alleviate some of the stress families are experiencing.”
Since the beginning of the Covid-19 pandemic in 2020, ‘Family Savari’ has rewarded winners with gold instead of overseas holidays and local excursions, and subsequently with cash rewards to the full value of the prize purse in response to the foreign exchange crisis in the country.
‘Family Savari 16’ was launched in the presence of representatives of Ceylinco Life’s senior management and was livestreamed via Zoom to all Ceylinco Life branches around the country. As ambassadors of the mega promotion, Sri Lankan celebrities Roshan Ranawana and his wife Kushlani too were present at the event.
To be eligible to win hotel stays, cash prizes, and vouchers at the draws, all Ceylinco Life policyholders have to do is to continue their existing policies with the Company or maintain a minimum account balance in their retirement plans during the promotion period. Additional winning chances would be given to customers who pay their premiums directly to the company and further chances will be assigned corresponding to the time they have been Ceylinco Life customers.
Intended to stimulate interest in life insurance and encourage policyholders to keep their policies active, the ‘Family Savari’ programme has benefitted more than 27,650 people to date. Grand-prize winning families at previous Family Savari promotions have visited Australia, Italy, England, Germany, Switzerland, Japan, and France, while other winners have toured China, Dubai, and Singapore.
Adjudged the ‘Most Valuable Life Insurance Brand in Sri Lanka’ by Brand Finance and certified a ‘Great Workplace’ in Sri Lanka for the third consecutive year in 2022, Sri Lanka’s Service Brand of the Year by the Sri Lanka Institute of Marketing (SLIM) in 2021 and the winner of the SLIM Kantar Peoples Award as the Most Popular Life Insurance Company in Sri Lanka for the 16th consecutive year, Ceylinco Life has been the country’s leading life insurer for more than half of the 34 years it has been in existence. Other accolades won in respect of 2021 include the ‘Most Popular Service Provider’ in Sri Lanka’s Life Insurance industry in 2021 by LMD, the ‘Most Valuable Life Insurance Brand’ in Sri Lanka by Brand Finance, and one of the 10 Most Admired Companies in Sri Lanka by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA) and one of the 10 Best Workplaces in Sri Lanka’s Banking, Financial Services and Insurance (BFSI) sector by Great Place to Work.
Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.
