Gayan de Silva, a Financial Advisor attached to the Borella branch of Ceylinco Life has been adjudged the Best Front Liner overall at the 2014 National Sales Congress (NASCO) Awards of the Sri Lanka Institute of Marketing (SLIM) and received the Gold Award for the Best Front Liner in the Insurance Sector.
The rare double was one of the highlights of this year’s edition of the premier event that recognizes sales excellence and rewards and motivates sales professionals to achieve greater heights.
Insurance is one of the main sectors from which top notch sales professionals vie for honours at this annual event. The Front Liners and Sales Executives contending for awards are required to sit for a written paper and those who qualify face an interview with the judging panel. NASCO awards Gold, Silver and Bronze medals for the best Front Liners, Sales Executives and Territory Managers in sectors such as Media, IT – Products & Services, Insurance, Financial Products & Services, Telecommunication, Travel & Leisure, Fashion and Clothing, Consumer Durables, FMCG and Alcohol & Tobacco.
The market leader in Sri Lanka’s life insurance sector since 2004, Ceylinco Life operates the largest branch network in the sector and has a sales team of nearly 5,000 people deployed in every district of the country.