Ceylinco Life policyholders have the time of their lives at Leisure World
Thrills in the water, on land and in the air were the highlight when nearly 2,000 people spent a day at the Leisure World theme park courtesy of Ceylinco Life’s sixth ‘Family Savari’ promotion for policyholders.
Comprising of 500 policyholders and their families, the group was treated to the full gamut of rides and slides that Leisure World has to offer, and four families from Teldeniya, Maggona, Walasmulla and Ella, each won a helicopter ride at this event, which is one of four components of the Ceylinco Life Family Savari.
The excursion to Leisure World was preceded by an all-expenses-paid visit to China for 40 people from 10 policyholder families, under Ceylinco Life’s ‘Family Savari 6.’ In May, 200 people from 50 policyholder families will tour Singapore, and the winners of the grand prizes of a holiday in Paris for 20 people from five policyholder families will visit the romance capital of the world.
Addressing policyholders and their families at the start of the Leisure World outing, Ceylinco Life Director/Deputy CEO Thushara Ranasinghe said the Family Savari promotion, by far the largest in Sri Lanka’s insurance sector, was an example of how the company shares its success with its policyholders. “Our policyholders are the principal contributor to our market leadership over the last nine years,†he said.
The promotion period for Family Savari 6 was from August to December 2012, during which all active long term Ceylinco Life policyholders as well as holders of Ceylinco Life Retirement Accounts (CRAs) were able to earn multiple winning chances up to a maximum of 10, at two draws.
In all, 13,760 people belonging to the families of 3,440 policyholders have to date benefitted under the Ceylinco Life’s Family Savari series of promotions.
Independently rated as one of Sri Lanka’s most valuable brands, Ceylinco Life celebrated its 25th anniversary on 14th January 2013. The company has maintained its leadership of the country’s long term insurance sector from 2004 onwards, and has won multiple international and local awards for its commitment to the community and success in brand equity building.
