The luck of the draw has brought good fortune to hundreds of Ceylinco Life policyholders and their families, for whom 2019 has begun with the news that they are the winners of the life insurance leader’s 12th ‘Family Savari’ mega promotion.
Five families from Kalawanchikudy, Ja Ela, Galle, Kolonnawa and Piliyandala won the ultimate in rewards – the grand prize of an all-expenses-paid holiday in Sydney, Australia at the final draw of Family Savari 12.
Another 60 Ceylinco Life policyholder families won overseas holidays, 10 families to China and 50 families to Singapore, while 500 more families were selected for a full day’s of fun and frolic at the Leisure World theme park.
“Our Family Savari series is possibly the most popular interactive customer promotion in Sri Lanka today and is certainly one of the largest in terms of logistics and cost,” Ceylinco Life Managing Director/ CEO Mr Thushara Ranasinghe said. “But to us, an even more important aspect is its success in promoting the importance of families spending time together, and its unifying nature, bringing together people of different races and religions from every district of Sri Lanka and from all walks of life.”
Easily the largest customer promotion in Sri Lanka’s life insurance sector, the Ceylinco Life Family Savari will benefit 2,260 people from 565 policyholder families this year, and take the cumulative number of people benefitted since inception to over 26,000. Besides the winners of selected at the grand draw, 15 other policyholder families selected through weekly draws between 1st September and 31st December 2018 have each won a hotel stay in Sri Lanka courtesy of Ceylinco Life.
Grand-prize winning families at previous Family Savari promotions have visited Italy, England, Germany, Switzerland, Japan and France.
Conducted annually since 2006, the Ceylinco Life Family Savari promotion is intended to increase the penetration of life insurance and to reward policyholders for keeping their policies active. All active long term Ceylinco Life policyholders, holders of Ceylinco Life Retirement Plans and new policyholders who purchase a policy, pay three months’ premium and keep their policies active are eligible to win these holidays. Depending on the size of their policies or the balances in their Retirement Plans, some policyholders would be eligible to qualify for the draws for all four categories of prizes.
Emphasising the value of loyalty, policyholders will also receive one additional winning chance for every year they have been with Ceylinco Life, up to a maximum of 15 winning chances for those who have been active policyholders of the company. Additionally, policyholders who have paid a minimum of three premiums using direct payment methods (such as bank standing orders) will receive an additional winning chance.
Ceylinco Life’s Family Savari programme is promoted by four popular brand ambassadors, the Sri Lankan actors Sriyantha Mendis, Sanjeewani Weerasinghe and Roshan Ranawana and his wife Kushlani who join policyholders on their overseas holidays and local excursion.
Adjudged Sri Lanka’s Best Life Insurer in 2018 for the fifth consecutive year by World Finance, Ceylinco Life has been the market leader in Sri Lanka’s life insurance industry for 15 of the 31 years it has been in operation. The Company has close to a million lives covered by active policies and is acknowledged as a benchmark in the local insurance industry for innovation, product research and development, customer service, professional development and corporate social responsibility.