Life insurance leader wins coveted Brand Excellence triple including Gold for ‘Best New Entrant Brand of the Year’ and Silver for ‘CSR Brand of the Year’
Ceylinco Life was adjudged Sri Lanka’s ‘Service Brand of the Year’ at the Sri Lanka Institute of Marketing (SLIM) Brand Excellence Awards on Wednesday (9th February) night, achieving the pinnacle of brand excellence across all sectors by winning one of the top five awards presented at the gala event.
Sri Lanka’s life insurance leader also won awards in two of the eight special awards categories, taking the Gold for ‘Best New Entrant Brand of the Year’ for its ‘Pension Saver’ product, and the Silver for ‘CSR Brand of the Year’ accomplishing a prestigious triple in respect of 2021. This was the second consecutive year that Ceylinco Life won the Silver for CSR Brand of the Year.
“We are elated to receive these coveted accolades, especially because they recognise brand excellence in one of the most challenging years in memory,” Ceylinco Life Managing Director/Chief Executive Officer Mr Thushara Ranasinghe said. “As a financial service brand, growth could only be achieved by enhancing access and convenience without compromising on data security, and by maintaining our level of engagement with our customers through innovation. Winning Service Brand of the Year is an invaluable affirmation of the success of this approach.”
The award for Service Brand of the Year was open to local or locally-marketed international brands in diverse sectors including banking, insurance, telecommunication, entertainment, education, leisure, investment, real estate, travel and transport.
Ceylinco Life’s second Gold award for ‘Best New Entrant of the Year’ recognised the success of ‘Pension Saver’ – a new Retirement cum Life Protection Plan that offers a Premium Assurance Benefit, Loyalty Rewards, and a monthly pension after maturity. The new product brand has helped significantly raise awareness about the importance of retirement planning for Sri Lankans, which is clearly communicated via the product’s features as well as the touchpoints and messaging used to promote the brand.
The ‘CSR Brand of the Year’ award acknowledges the continuing impact of Ceylinco Life’s multifaceted community welfare and sustainability-linked initiatives. These included the construction and donation of classroom buildings, the donation of essential medical equipment to hospitals, the conduct of Waidya Hamuwa’ free health camps and the development and maintenance of High Dependency Units (HDUs) at key hospitals, all of which are closely linked to the core brand message of offering protection and facilitating progression in the lives of communities in Sri Lanka.
The SLIM Brand Excellence awards programme is a celebration of brand excellence at a national level and a recognition of the outstanding efforts of top-notch marketers. Through this event, SLIM endeavours to not only encourage best practices in branding but also to raise local brands to global standards, to enhance the image of marketing in the country and that of SLIM in the region. This event translates as industry recognition of the motivation, dedication, and hard work that great marketers have demonstrated in making brand champions.
Voted the ‘Most Popular Service Provider’ in Sri Lanka’s Life Insurance industry in 2021, Ceylinco Life has been the country’s leading life insurer for more than half of the 33 years it has been in existence. The company was ranked the ‘Most Valuable Life Insurance Brand’ in Sri Lanka by Brand Finance also in 2021, during which it was also named one of the 10 Most Admired Companies in Sri Lanka by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA), was voted the ‘Peoples Life Insurance Service Provider of the Year’ for a record 15th consecutive year, was certified as a ‘Great Workplace’ in Sri Lanka by Great Place to Work® and was named the ‘Best Life Insurer in Sri Lanka’ for the eighth consecutive year by World Finance.
Ceylinco Life has close to a million lives covered by active policies and is acknowledged as a benchmark in the local insurance sector for innovation, product research and development, customer service, professional development, sustainability, and corporate social responsibility.