Ceylinco Life has been ranked among the 50 most valuable brands in Sri Lanka by Brand Finance Lanka in 2018, the 11th consecutive year that the brand was the highest-ranked life insurance brand in the country.
Brand Finance assigned Ceylinco Life a brand value of Rs 3,680 million for 2018, moving it up two places from last year.
Commenting on this ranking, Ceylinco Life’s Managing Director Mr R. Renganathan said: “This prestigious accolade reaffirms that Ceylinco Life is not just number 1 in terms of performance – a feat it has achieved for 14 years successively – but in terms of brand perception too. This is especially important to a company whose business is dependent on earning and retaining the trust of its customers over the long term.”
For this ranking, the country’s most valuable and strongest brands are identified through detailed analyses of financial data available through companies listed on the Colombo Stock Exchange (CSE) and through an exclusive market research study carried out by an independent market research firm. Brand Finance Lanka has been publishing these rankings for the past 15 years.
The consultancy calculates values of brands in its league tables using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668.
Considered a specialised consultancy dedicated to the better understanding of marketing finances, offering a highly professional approach to marketing accountability and brand evaluation, Brand Finance PLC is headquartered in London and has a network of offices around the world. The Brand Finance rankings for Sri Lanka are published annually by LMD.
Ceylinco Life ended 2017 with assets of Rs 106 billion, total income of Rs 25.6 billion, premium income of Rs 15.7 billion, a Life Fund of Rs 85.1 billion, an investment portfolio with a value in excess of Rs 89.5 billion and net profit of Rs 6 billion, making it the market leader in the country’s life insurance industry for the 14th successive year.
Adjudged Sri Lanka’s Best Life Insurer in 2017 for the fourth consecutive year by World Finance, Ceylinco Life is acknowledged as the benchmark for innovation in the local insurance industry for its work in product research and development, customer service, professional development and corporate social responsibility.