Life insurance leader Ceylinco Life’s ‘Family Savari’ mega promotion for 2015 reached its grand climax recently with two more overseas tours for the families of 55 policyholders – in Switzerland for the five families that won the grand prize, and in Singapore for 50 others.
The four-day tour of Switzerland included a guided full-day Jungfrau Alpine rail tour to the Jungfraujoch, the ‘top of Europe’ — the highest railway station in Europe at 3,454 metres above sea level — the highlight of any Swiss holiday.
A full day guided tour of Lucerne with a viewing of the Kapellbrücke covered wooden footbridge and Löwendenkmal – the famous sculpture of the Lion of Lucerne, and a cruise on Lucerne Lake on the charter boat ‘Charles Bucher,’ visits to City Hall and the Fraumünster and Grossmünster churches in Zurich, a visit to the Swiss National Transport Museum including a 3D entertainment film in an Imax theatre and a guided tour of the Maestrani Chocolate Factory at Flawil were among the other highlights of the visit to Switzerland.
The 200-strong group of Ceylinco Life policyholders and their family members that toured Singapore experienced the Singapore Flyer, visits to the Merlion, Fountain of Wealth, China Town and Orchid Garden, a tour of Sentosa including a cable car ride, visits to Madam Tussauds and Underwater World with the Dolphin Show and Wings of Time show, a Crane Show at Resort World and shopping at Mustafa Centre.
“For the majority of the winners of these tours, these were first time experiences that created lasting memories of time spent together as families as well as members of the vast Ceylinco Life policyholder family in Sri Lanka,” Ceylinco Life Director/Deputy CEO Thushara Ranasinghe said. “This is the essence of the Family Savari concept, a truly valuable and meaningful reward for being a policyholder of Ceylinco Life.”
Earlier this year, another 40 people — ten policyholders and the members of their families — visited Dubai on an all-expenses-paid holiday, while 2,000 people from the families of 500 policyholders spent a fun-filled day at Leisure World as part of the 2015 edition of the ‘Family Savari’ promotion.
In all, 2,260 people from 565 policyholder families won places at the eighth edition of the Ceylinco Life Family Savari, by far the largest interactive customer promotion in Sri Lanka’s insurance industry.
This year’s programme saw two new brand ambassadors, the popular actor Roshan Ranawana and his wife Kushlani join Family Savari veterans Sriyantha Mendis and Sanjeewani Weerasinghe to endorse and actively participate in the Savari programmes.
The promotion period for Family Savari 8 ran from September to December 2014, during which all active long term Ceylinco Life policyholders as well as holders of Ceylinco Life Retirement Accounts (CRAs) earned multiple winning chances that increased with the age of their policies.
The market leader in Sri Lanka’s life insurance sector since 2004, Ceylinco Life has close to a million lives covered by active policies. The company is acknowledged as the benchmark for innovation in the local insurance industry for its work in product research and development, customer service, professional development and corporate social responsibility.