More than 300 children from every district of Sri Lanka, each accompanied by a parent or guardian, embarked on an educational tour of places of interest in Colombo recently courtesy of Ceylinco Life.
The third edition of the life Insurance leader’s ‘Ran Daru Charika’ comprised of guided tours of the ‘Diyatha Uyana’ Water Park at Battaramulla, the Colombo Harbour, the BMICH, Sri Lanka Rupavahini Corporation and the Nelum Pokuna theatre. The children were aged 4 – 12 years. Meals and refreshments during the tour were provided by Ceylinco Life.
One of several annual events through which Ceylinco Life engages directly with existing policyholders, their families and prospective customers across the country, the ‘Ran Daru Charika’ is linked to the annual distribution of timetables by the company for the new academic year. Ceylinco Life distributed 500,000 timetables at the beginning of this year.
Each timetable has a coupon that can win its recipient a place at the ‘Ran Daru Charika’ educational tour of Colombo. Filling in the Ran Daru Charika coupon provides an opportunity for thousands of children to compete for seats on this tour of the landmarks of Colombo. The draw of winners is designed to ensure that every one of Ceylinco Life’s 250 branches is represented by a child on the tour. The participating children are from different races, religions and socio-economic backgrounds.
Children travelling from distant areas are provided transport to and from Colombo by Ceylinco Life and where necessary, overnight accommodation is arranged.
The market leader in Sri Lanka’s life insurance sector since 2004, Ceylinco Life has nearly a million lives covered by active policies. The company is acknowledged as the benchmark for innovation in the local insurance industry for its work in product research and development, customer service, professional development and corporate social responsibility.