Ceylinco Life’s success in aligning with its vision of protecting every Sri Lankan family with life insurance was reaffirmed when the country’s life insurance leader won Gold for ‘Excellence in Local Market Reach” at the 2019 National Business Excellence Awards (NBEA) presented by the National Chamber of Commerce.
Ceylinco Life was also presented the Silver for Business Excellence in the Insurance category at the 16th edition of these awards, at the Hilton Colombo on 13th December.
“From its very inception, Ceylinco Life has been focussed on taking the message of life insurance to the masses of our country, and has been the largest life insurer in Sri Lanka in terms of premium income since 2004,” the Company’s Managing Director Mr Thushara Ranasinghe said. “In this context, as well as in the context of our credo of ‘A Relationship for Life,’ market reach is mission-critical for the Company, and this award is a welcome addition to our collection.”
Ceylinco Life also operates the largest network of 250 plus branches in Sri Lanka’s life insurance industry, giving it a physical presence in 142 cities, towns and villages in every one of the island’s 25 districts, with a team of about 4,000 trained sales professionals.
Additionally, the Company engages directly with thousands of people every year, through interactive mega promotions like its ‘Family Savari’ initiative as well through a multifaceted programme of country-wide community initiatives including the ‘Waidya Hamuwa’ series of free medical camps and the four-tiered ‘Pranama’ scholarships programme for high achieving students.
The assessment for the National Business Excellence Awards encompasses aspects such as Excellence in Leadership; Excellence in Corporate Governance; Excellence in Capacity Building; Excellence in Performance Management; Excellence in Local and Global Market Reach; Excellence in Corporate Social Responsibility and Environmental Sustainability and Excellence in Business & Financial Results.
The judging process comprises of a preliminary evaluation of submissions by a technical panel, interviews of shortlisted candidates and a final review of all preliminary evaluation reports and the outcome of the interviews.
The market leader in Sri Lanka’s life insurance industry for 15 of the 31 years it has been in operation, Ceylinco Life has close to a million lives covered by active policies and is acknowledged as a benchmark in the local insurance industry for innovation, product research and development, customer service, professional development and corporate social responsibility.
Ceylinco Life was adjudged Sri Lanka’s most valuable life insurance brand by Brand Finance in 2019, ranked among the 10 ‘Most Admired Companies’ in the country by the ICCSL this year, named the Best Life Insurer in Sri Lanka for the fifth consecutive year in 2018 by World Finance, and has also been declared the most popular life insurance company in the country for the past 13 years by SLIM-Nielsen.