Tulip gardens, archetypal windmills and a maze of story-book canals await five lucky Ceylinco Life
policyholder families with the life insurance leader’s announcement of the next edition of its ‘Family
Savari’ mega promotion, with the Netherlands as the grand-prize destination.
Besides the five grand-prize-winning families to be treated to an all-expenses-paid holiday in the
Netherlands, which is acclaimed as one of the most vibrant and picturesque countries in Europe, 50
more families will win a holiday in Singapore, 100 families will be taken on a train tour to Kandy with an
overnight stay at a star-class hotel, and 500 more families will have the pleasure of enjoying a day at the
Leisure World theme park.
The campaign that commenced on 1 st September will conclude on the 31 st December, and be followed
by a draw in January 2020 for the selection of the 655 winning policies that will benefit 2,620 people in
all, a notable increase in the number of beneficiaries at this edition of ‘Family Savari,’ the Company said.
The overseas holidays and local excursions will take place in the first half of 2020.
Grand-prize winning families at previous Family Savari promotions have visited Australia, Italy, England,
Germany, Switzerland, Japan and France. In all, more than 26,000 people have been rewarded with the
Family Savari experience over the past 12 years under this promotion, acknowledged as the largest
customer promotion in Sri Lanka’s life insurance sector.
Conducted annually since 2006, the Ceylinco Life Family Savari promotion is intended to increase the
penetration of life insurance and to reward policyholders for keeping their policies active. All active long
term Ceylinco Life policyholders, holders of Ceylinco Life Retirement Plans and new policyholders who
purchase a policy, pay three months’ premium and keep their policies active are eligible to win these
holidays. Depending on the size of their policies or the balances in their Retirement Plans, some
policyholders would be eligible to qualify for the draws for all four categories of prizes.
Emphasising the value of loyalty, policyholders will also receive one additional winning chance for every
year they have been with Ceylinco Life, up to a maximum of 15 winning chances for those who have
been active policyholders of the company. Additionally, policyholders who have paid a minimum of
three premiums using direct payment methods (such as bank standing orders) will receive an additional
Ceylinco Life’s Family Savari programme is promoted by four popular brand ambassadors, the Sri Lankan
actors Sriyantha Mendis, Sanjeewani Weerasinghe and Roshan Ranawana and his wife Kushlani who join
policyholders on their overseas holidays and local excursion.
Adjudged Sri Lanka’s ‘Most Valuable Life Insurance Brand’ by Brand Finance in 2019 and named the
‘Best Life Insurer’ in 2018 for the fifth consecutive year by World Finance, Ceylinco Life has been
declared the most popular life insurance company in the country for 13 consecutive years by SLIM-
Nielsen. The market leader in Sri Lanka’s life insurance industry for 15 of the 31 years it had been in
operation by end 2018, the Company has close to a million lives covered by active policies and is
acknowledged as a benchmark in the local insurance industry for innovation, product research and
development, customer service, professional development and corporate social responsibility.