Ceylinco Life has announced the launch of ‘Ceylife Digital,’ the Company’s own mobile app, to bring unprecedented fingertip convenience to existing as well as potential customers by providing seamless access to insurance-related services including the opportunity to purchase new policies and settle premiums.
The ‘Ceylife Digital’ app can be downloaded and operated on Android, iOS, and Huawei’s HarmonyOS. Launched in English, the app is to be upgraded shortly with trilingual functionality that will enable customers to access it in the language of their preference, the Company said.
Designed to provide instant and round-the-clock convenience to customers and the opportunity for anyone to browse non-customer offerings, Ceylife Digital comprises a host of features and benefits including the ability for policyholders to register as Ceylinco Life customers, view the status of their policies and the separate benefits pertaining to each of those policies, the capability to pay their premiums securely with a credit or debit card, check and confirm payment, and even purchase an online Life, Retirement, or Investment policy via the application.
Furthermore, users can request for services through the app, view details of life insurance products, access the News and Promotions sections related to the Company, and view the locations of and information about Ceylinco Life branches countrywide.
The App provides yet another opportunity for contactless insurance, where a person can purchase a policy and maintain it for its duration without ever having to visit a Ceylinco Life branch or make physical contact with an agent, the life insurance leader said. The app was developed by Epic Lanka, a leading Sri Lankan IT company and a pioneer in Fintech and Insurtech solutions.
Commenting on the launch of the new app, Ceylinco Life Managing Director/CEO Mr Thushara Ranasinghe said: “Ceylife Digital is yet another example of how Ceylinco Life explores every opportunity presented by technology to serve its customers better, especially in these times when social distancing can help curtail the spread of the COVID-19 virus. We believe that this app will function as a friendly virtual agent to both our customers and those who are interested in our policies and provide them with the opportunity to explore their options with us and of course conduct all necessary transactions digitally.”
During the country-wide lockdown in April 2020, Ceylinco Life launched “Contactless Life Insurance” with uncomplicated Online Life Insurance and Retirement plans that could be purchased and paid for via the Company’s website. It also activated web-based, mobile phone-based and app-based payment options to ensure policies did not lapse, to facilitate the settlement of claims, and to ensure policyholder requirements were met.
In January last year, the Company also launched ‘Ceylena,’ a virtual assistant or “chatbot” which resides on the homepage of the Company’s website. Available 24/7, Ceylena answers all insurance related questions instantly and points visitors to specific web pages that would be of use.
Voted the ‘Peoples Life Insurance Service Provider of the Year’ for a record 15th consecutive year in 2021, Ceylinco Life has been Sri Lanka’s leading life insurer for more than half of the 33 years it has been in existence. In 2020, the Company was certified as a ‘Great Workplace’ in Sri Lanka by Great Place to Work®, was named the ‘Best Life Insurer in Sri Lanka’ for the seventh consecutive year by World Finance, and accorded an ‘Honourable Mention’ as one of the ‘Most Admired Companies in Sri Lanka’ by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA), UK.
Ceylinco Life has close to a million lives covered by active policies and is acknowledged as a benchmark in the local insurance sector for innovation, product research and development, customer service, professional development, sustainability, and corporate social responsibility.
