The local life insurance industry’s largest consumer promotion to date, the 2016 Ceylinco Life ‘Family Savari’ entered its final phase in January with the conduct of the Grand Draw to choose the winners for the top prizes – all expenses paid holidays in Germany, Dubai and Singapore.
Five Ceylinco Life policyholder families from Mount Lavinia, Bandaragama, Wellawatte, Deniyaya and Wattala won the holidays to Germany, the grand prize in the ninth edition of the life insurance leader’s Family Savari programme.
The Grand Draw also identified the 10 policyholder families that will holiday in Dubai later this year, another 35 families that will holiday in Singapore along with 15 families chosen at a mid promotion draw, and 250 families that will join another 250 families already selected for a day’s outing at the Leisure World theme park.
A total of 2,260 people have won overseas holidays or the local excursion from Ceylinco Life at this year’s Family Savari, taking the total number of people benefitted by the promotion to date to more than 17,000.
The Family Savari programme epitomises the commitment and passion of Ceylinco Life to promote awareness of the value of life insurance in the local market and reward the company’s policyholders. It is one of the largest and most logistically-challenging interactive promotions conducted by a corporate entity in Sri Lanka, and is by far the largest promotion in the local insurance industry. The programme has multiple other beneficial impacts, such as uniting and promoting interaction among people from many walks of life and from every district of Sri Lanka.
The promotion period for Family Savari 9 was from September to December 2015, during which all active long term Ceylinco Life policyholders as well as holders of Ceylinco Life Retirement Plans were able to earn multiple winning chances that increased with the age of their policies.
Emphasising the value of loyalty, policyholders received one additional winning chance for every year they had been with Ceylinco Life, up to a maximum of 10 winning chances for those who had been active policyholders for a decade or more. Additionally, policyholders who paid a minimum of three premiums using direct payment methods (such as bank standing orders) received an additional winning chance.
The overseas holidays and the Leisure World outing for this year’s winners will take place in March, April and May 2016, the company said.
The Ceylinco Life Family Savari Brand Ambassadors, the Sri Lankan actors Sriyantha Mendis, Sanjeewani Weerasinghe and Roshan Ranawana and his wife Kushlaniwill participate in these Savari programmes.
The market leader in Sri Lanka’s life insurance sector since 2004, Ceylinco Life has close to a million lives covered by active policies. The company is acknowledged as the benchmark for innovation in the local insurance industry for its work in product research and development, customer service, professional development and corporate social responsibility.