Launches country-wide sustainability initiative by planting 4,000 trees
The management, staff and sales team of Ceylinco Life planted approximately 4,000 trees in one week in January 2016 to kick off a year dedicated by Sri Lanka’s life insurance leader to ‘Going Green.’
Launched with the planting of a mango tree by Ceylinco Life Managing Director/CEO R. Renganathan at the company’s head office at Havelock Road, the company’s Tree Planting Week from 11th to 17th January requires every employee to plant a tree and furnish photographic evidence of it.
The activity leads into a series of other environment-related initiatives across the 250 plus country-wide branch network of Ceylinco Life, in a year-long sustainability drive comprising of three elements – ‘Reuse,’‘Reduce’ and ‘Encourage,’ the Company said.
“Our theme ‘Go Green 2016 with Ceylinco Life’ encompasses not just our employees, but their families and our customers,” Mr Renganathan noted. “We have already implemented several e-commerce initiatives that reduce the use of paper; we are making our branch operations eco-friendly and we now require our staff to be Green Ambassadors to their families and friends.”
Under the 2016 campaign, Ceylinco Life staff will be called on to re-use as many resources as possible, reduce use of resources where possible and engage in similar activities in their homes.
A dedicated portal has been created to track participation and progress of the tree planting campaign, and branches have been given a comprehensive checklist to assist their efforts to reuse and reduce consumption of resources.
Additionally, Ceylinco Life has taken a policy decision that all new vehicles purchased by the company would be hybrid vehicles and that all new branches will be designed for optimal use of natural light, be solar powered and have facilities for rainwater harvesting.
Six branch buildings of Ceylinco Life already have these environment-friendly features, and two more Green branches are under construction at Wennappuwa and Horana.
The market leader in Sri Lanka’s life insurance sector since 2004, Ceylinco Life has close to a million lives covered by active policies. The company is acknowledged as the benchmark for innovation in the local insurance industry for its work in product research and development, customer service, professional development and corporate social responsibility.
